The Eastern version of Western style

Modern urban cowboy style and the new shirts from Dal 1926

Two apparently opposite worlds meet today to show that, unlike the way they appear in our collective imagination, they are more similar than we believe: Wild West vs. Formal East.

But the opposite can be also true, don’t you think?

Western style seen from a new perspective, for some even unpredicted and surprising, which embraces a more sophisticated version of the rodeo cowboy.

Demolishing the clichés, we can see the Wild West with new eyes, and take this same adventurous spirit and desire for newness in the city, because Buffalo Bill and his friends surely do not lack for refinement and a dandy touch.

An understated elegance that shows through the numerous, clever details, like, for instance, the V-shaped front stitching that used to protect from wear and tear the exact point on which the rifle was placed.


A detail that Davide Cenci has incorporated in the new shirts, conceived for a summer tale encompassing East and West without distinctions.

A key staple in every man’s closet, ideal for the summer when the shirt is - at last - visible in all its glorious beauty, and not hidden by heavy sweaters. A design that goes beyond classic style (button down, French, classic or guru collar), inspired by the adventurous spirit of cowboys.

The shirt is crafted from light linen in an assortment of colors, and from chambray, featuring the classic two front small pockets while the mother of pearl snap buttons add a refined touch.

Texas and Arizona, the lands whose tales are told by an icon like John Wayne, are not that far away from our cities any longer, and the Dal 1926 dandy touch gives us a glimpse of a sophisticated summer when we will embrace a new, adventurous spirit, a desire for discovery and travel: an indigo blue shirt is a must-have piece, no doubt about it.

And if you don’t know what to wear it with, we envisage you as fearless summer cosmopolitan travelers, moving between opposing cardinal points that have never been so close to each other, donning our iconic Campo Marzio 5 pants in a fresh linen and cotton mix plus a touch of elastane.

The pants feature a slim fit, a regular waist, a zip closure, front pockets and classic back pockets. And accessorized not with spurs, but with elegant, basic blue suede loafers from Car Shoes with upper vamp and pebble sole.

Are you ready for your urban Far West experience?


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